Lexus RC F Prototype Spotted in Southern California

After making the rounds at the Nürburgring racetrack in Germany, a prototype of the rumored Lexus RC F coupe was spotted in Southern California by a Club Lexus member.

All-New 2014 IS Launch Highlights

Southern Area Lexus Dealers,
 
We've approached the final phase of the All-New 2014 Lexus IS launch.  Through foundational media and integrated 360 partnerships, Lexus will connect with young, independent minded influencers through custom and highly engaged programs.

The following five 360 partnerships will deliver the IS message within media activations that stimulate “blend out” behavior among the target audience through active participation and social engagement, while representing the provocative styling and impressive performance of the vehicle.

Lexus Design Disrupted Event
To showcase the car’s bold design and generate buzz-worthy content, we’ll disrupt Mercedes Benz New York Fashion Week with “Lexus Design Disrupted,” a live holographic fashion event on September 5^th at SIR Stage37. This real-time installation will include a live performance utilizing 3-D, Musion technology, merging reality with holographic imagery, and uniquely telling the IS "Color Shift" story through performance art.  Hosted by Joe Zee, Fashion Director of ELLE Magazine and featuring top model, Coca Rocha and notable designer Giles Deacon, this will be a first for Lexus and a first for Fashion Week. Both ELLE and Sundance Channel will be on-site to generate exciting event coverage.

This partnership is a fully collaborative T1 effort with Media, EMA, PR, Social and Creative teams all playing a key role.  There has also been a ton of excitement and support coming from Lexus HQ and area offices.