Lexus RC F Prototype Spotted in Southern California

After making the rounds at the Nürburgring racetrack in Germany, a prototype of the rumored Lexus RC F coupe was spotted in Southern California by a Club Lexus member.

All-New 2014 IS Launch Highlights

Southern Area Lexus Dealers,
 
We've approached the final phase of the All-New 2014 Lexus IS launch.  Through foundational media and integrated 360 partnerships, Lexus will connect with young, independent minded influencers through custom and highly engaged programs.

The following five 360 partnerships will deliver the IS message within media activations that stimulate “blend out” behavior among the target audience through active participation and social engagement, while representing the provocative styling and impressive performance of the vehicle.

Lexus Design Disrupted Event
To showcase the car’s bold design and generate buzz-worthy content, we’ll disrupt Mercedes Benz New York Fashion Week with “Lexus Design Disrupted,” a live holographic fashion event on September 5^th at SIR Stage37. This real-time installation will include a live performance utilizing 3-D, Musion technology, merging reality with holographic imagery, and uniquely telling the IS "Color Shift" story through performance art.  Hosted by Joe Zee, Fashion Director of ELLE Magazine and featuring top model, Coca Rocha and notable designer Giles Deacon, this will be a first for Lexus and a first for Fashion Week. Both ELLE and Sundance Channel will be on-site to generate exciting event coverage.

This partnership is a fully collaborative T1 effort with Media, EMA, PR, Social and Creative teams all playing a key role.  There has also been a ton of excitement and support coming from Lexus HQ and area offices.

The Next Generation Car Buyer!

A new AutoTrader.com study finds that millennials -- those 16-32 years old -- like kicking tires on dealership lots until they've had a chance to interact with salespeople. Get the full story here.

The history of Lexus.

In 1983, Toyota chairman Eiji Toyoda determined that the time was right for Toyota to produce a luxury automobile. He decided that this new vehicle would be the finest luxury car in the world, offering speed, safety, comfort, elegance, dignity and beauty. This ultimate automobile also had to be accompanied by unprecedented levels of customer service that greatly exceeded the expectations of current luxury car buyers. The first Lexus, the flagship LS 400, was introduced in fall 1989, setting a new standard for luxury cars around the world. Since that historic launch, Lexus introduced the ES, SC, GS and IS. In the following years, Lexus introduced the LX, GX and RX Luxury Utility Vehicles. Always a leader in technology, Lexus launched the world's first luxury hybrid, the RX 400h, and has since expanded its line of hybrids to include the GS, LS, ES and CT models. Lexus has more recently become a dominating force in the performance category with its F line—including the high-performance IS F sedan and world-renowned LFA supercar, multiple F SPORT models and a comprehensive line of track-proven F SPORT performance accessories. With a complete line of automobiles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus will continue to forge ahead pursuing perfection to set new precedents, and carry out the legacy first established by Eiji Toyoda more than 50 years ago.

Click here to check out our inventory of excellent Lexus vehicles! 

Here are the top 3 car washes in the area!

Nobody likes driving around in a dirty car!  We did some research to find the top rated car washes in the area.  Keep your car looking brand-new with one of these local washes!

1.  Bill's Car Wash & Detailing

     12180 E Colonial Dr
     Orlando, FL 32826 

2.  VehicleSpa

     25 W Jersey St
     Orlando, FL 32806

3. Waterways Car Spa

     1325 State Rd 436
     Casselberry, FL 32707

Is your car in need of a check-up?

Approximately 77% of cars on the road need servicing or new parts.  It's important to periodically get your car checked to ensure there is nothing vital that needs to be addressed.  Take the time to come by Lexus of Orlando soon and make sure your vehicle is in tip-top shape!

Click here to schedule a service appointment with us.

Third Annual Toyota 100 Cars For Good Program Continues to Impact Nonprofits’ Work

TORRANCE, Calif. (July 15, 2013) – For the third year in a row, Toyota’s 100 Cars for Good philanthropic program will invite the public to select another 100 worthy organizations nationwide that will receive a Toyota vehicle. Beginning July 22, registered 501(c)(3) nonprofit organizations can apply online at www.100carsforgood.com explaining how a new vehicle would support their work. Based on individuals’ votes, Toyota will give away two cars per day for 50 days to selected organizations.

Since 2011, 100 Cars for Good has put 200 cars on the road to benefit organizations and causes that touch real lives – from transporting disabled adults and taking zoo animals to schools, to restoring homes flooded by Superstorm Sandy.

Key dates and facts for the 2013 program:

• July 22 to Aug. 5 – Up to 2,500 applications will be accepted.
• Aug. 19 – The 250 finalists will be announced and will receive promotional materials to help raise awareness for their organizations during the voting period and in their work beyond.
• Oct. 1 – Voting will begin and continue for 50 consecutive days on Toyota’s Facebook page, granting consumers two votes each day to select two separate winning organizations.

Each day, the two winners will be eligible to choose a Highlander, Prius, Sienna, Sienna Mobility or Tundra, which will also come with a six-year, 100,000-mile powertrain warranty from Toyota Financial Services. The remaining three runners-up every day will earn a grant of $1,000 from Toyota to recognize their efforts and encourage further good work.

“The 100 Cars for Good program elevates the positive impact nonprofits have on their communities,” said Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc. “The program creates awareness by involving the public in the voting process, and the extra vehicle mobility helps to advance the goals of the selected organizations. This is a wonderful opportunity for Toyota to give back and demonstrate our commitment to communities across America.”

Each entrant is encouraged to post photos that highlight the group’s community work. As a result, nonprofits organizations across the country have the opportunity to raise their social profiles and gain more advocates for their causes.

“Our Sienna Mobility van supports our core mission to provide individuals in wheelchairs with opportunities that help them fully experience their communities,” said Chris Adams, executive director of Ohio-based Stepping Stones. “We hope more organizations like ours will take advantage of this wonderful Toyota program and benefit from the inspiring support of their communities like we did.”

Empowering Communities

The 100 Cars for Good program is the first Toyota initiative that engages the public to determine how its philanthropic donations will be awarded. Over the last 20 years, Toyota has contributed nearly $700 million to nonprofits throughout the U.S., with core priorities on safety, education and the environment.

For the Massachusetts-based nonprofit All Hands Volunteer, its new Toyota Tundra was essential when disaster struck the Northeast.

“Within 48 hours of Superstorm Sandy, our volunteers were in the new truck driving south toward Staten Island to help affected families,” said David Campbell, executive director of the organization, which used its vehicle to help clear homes after the devastating storm. “By establishing 100 Cars for Good, Toyota helps identify groups like ours with huge needs for vehicles. It makes so much more possible.”

Last year, the 500 finalists inspired thousands of people to go online and select winners. Those who voted learned about organizations around the country and their unique approaches to making communities better places to live.

“For us, the Toyota vehicle helps our staff members drive animals to classrooms so kids can feel the snake’s scales or touch a parrot’s feathers,” said Thane Maynard, director of the Cincinnati Zoo & Botanical Garden that won a Prius v last year. “That authentic experience can open a world of curiosity, and ultimately, foster a greater appreciation for nature and wildlife. The Prius v helps us get there to open minds.”

For a full list of rules and to learn more about 100 Cars for Good, visit www.100carsforgood.com.

Courtesy of Toyota USA Newsroom